Experts: Only third of Russians subscribe to e-cinemas constantly

MOSCOW, Dec 30 (PRIME) -- Only a third of Russians, or 32%, are permanent online cinema subscribers, while 68% do not use the service, according to a poll conducted by media holding Rambler&Co together with multi-media service Okko, seen by PRIME on Thursday.

“Of (the permanent subscribers), 69% choose only one service, 22% use two or three, and 9% four or more,” the research read.

The first parameter the users pay attention to is the subscription fee, and the volume of content provided is also important.

The research also showed that 76% of the respondents spend less than 200 rubles per month on subscription.

The poll was conducted among over 2 million users of the Rambler portal.

(73.6514 rubles – U.S. $1)

End